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Lauren Parisier has over 10 years of experience in branding and the beauty industry. She began her career in brand management at Kraft Foods, transitioned into the field of idea generation and cre... expand

Lauren Parisier has over 10 years of experience in branding and the beauty industry. She began her career in brand management at Kraft Foods, transitioned into the field of idea generation and creative development at ?What If! ideation company, and later went on to become the Global Skin Care Innovation Manager at Unilever. In 2005, Lauren combined her expertise in branding and love for beauty when she co-founded basq. Today, she focuses on consumer understanding, new product ideation and development, ingredient research and advances, competitive analysis and brand identity. Lauren is a member of both the Cosmetic Executive Women and the National Association for Professional Women. She graduated with honors from the University of Pennsylvania, and holds an MBA from Colombia Graduate School of Business. Kelli Kenny has over 7 years of experience in the beauty industry. Prior to basq, Kelli spent several years working in the global financial services business. While pregnant, she discovered an enormous need for safe and effective skin care products for moms to be. Kelli was determined to fill the void and decided to leave her career in finance, and co-established the skin care line basq. She presently handles all aspects of the business, with a concentration on sales and client relationships, marketing, product development and branding. Kelli graduated with honors from Southern Methodist University, and has an MBA from Columbia Graduate School of Business.      hide